I think of design as a puzzle where putting the right pieces together makes the complete picture. I enjoy the challenge of taking a client’s vision and creating compelling materials that illustrate concepts and ideas key to their marketing goals in a visually appealing and easy to understand way.
With a background in catalog design and production, it was a natural transition to editorial design. As art director, I collaborated with the managing editor to craft the stories visually in an engaging and informative way.
I describe an infographic as a visual sound bite because it informs a user of key concepts at a glance. The success of an infographic is in translating the statistics/details into clean, concise visuals that explain complex concepts almost instantly. Organization and hierarchy of information is vital for readability and logical flow and universally understood icons and visuals add to the user’s engagement.
Here you’ll find a collection of illustrations in a variety of styles ranging from technical to graphic to painterly for commercial clients in the gift packaging, apparel and medical technology industries. For more examples of my illustration, check out the infographic and Nature Nerd sections.
I am a self-described nature nerd and graphic designer with one foot in the studio and the other firmly planted in the outdoors. With nature as my inspiration, I’ve created an array of items for kids, dogs and adults that declare your appreciation for the natural world.
To visit the shop, please click this link: https://www.bonfire.com/store/iko-ink/
A company’s identity should be as individual as the client for whom it is being created for. In order to make the artwork representative not only of the client’s service or product, but also reflective of their tastes and preferences, input is solicited before and during the design process resulting in a finished logo that epitomizes the client professionally and personally.
